北京2008年残奥会吉祥物--福牛乐乐

残奥会吉祥物设计方案的灵感来自中国古老的农耕文明，具有以下特点：

• 诠释出丰富的北京残奥会理念和奥林匹克精神；
• 体现人与自然的和谐共处，反映出北京奥运 会“绿色奥运，人文奥运”理念；
• 具有浓郁的民族风格和文化特色；
• 牛的形象在国际上具有广泛认同性；
• 具有广阔的延展设计和市场开发空间。

Tim Brown, CEO & president of IDEO on Design Thinking

Great design satisfies both our needs and our desires.

Often the emotional connection to a product or an image is what engages us in the first place.

Time and again we see successful products that were not necessarily the first to market but were the first to appeal to us emotionally an d functionally.

In other words, they do the job and we love them.

The iPod was not the first MP3 player, but it was the first to be delightful.

The idea will grow ever more important in the future. As Daniel Pink writes in his book 'A Whole New Mind':

"Abundance has satisfied, and even over-satisfied, the material needs of millions - boosting the significance of beauty and emotion and accelerating individuals' search for meaning".

As more of our basic needs are met, we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful.

These experiences will not be simple products. They will be complex combinations of products, services, spaces, and information.

They will be the ways we get educated, the ways we are entertained, the ways we stay healthy, the ways we share and communicate.

Design thinking is a tool for imaging these experiences as well as giving them a desirable form.